Blown-In Insulation
Rock & Tait Symbol

Blown-In Insulation
in Eau Claire, Chippewa Falls, and Menomonie

Install environmentally-friendly cellulose blown-in insulation in your home. Not only will your home be more energy efficient, it will also reduce your bill.

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Insulate your attic.

Keep your home comfortable year-round, and avoid costly energy bills with blown-in insulation.

If you're experiencing heating and cooling loss in your house or your energy bill is astronomical, your attic may be to blame. Blown-in attic insulation protects against air leaks and is perfect for the extreme weather conditions we face. Whether you want to keep the heat in during the winter or keep the heat out during the summer, blown-in attic insulation is a great choice.

Why cellulose and not fiberglass? Cellulose has a higher density than fiberglass, making it the better insulator. Made from recycled paper saturated with fire retardant, it cannot be started on fire even with a propane torch. It also guards against vermin and is moisture resistant, preventing mold, rotting, and odor.

Contact our Eau Claire insulation contractors today

Our Blown-In Insulation Product Lines

Weather Blanket Cellulose Insulation

Weather Blanket® is premium cellulose blown-in insulation. Made from up to 85% post-consumer recycled newspapers and borate fire retardants, cellulose insulation delivers superior performance and helps divert waste material from overcrowded landfills.

Visit Weather Blanket®'s website.

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At Rock & Tait, we help you create an insulation plan, including blown-in attic insulation, that can lead to thousands of dollars in savings.

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Rock & Tait put together an itemized estimate for us based on our energy performance test results. We were able to prioritize the items completed and went from a 1575 CFM -ACH of 4 down to 792 CFM -ACH of 1.9 = 51% reduction in air loss! Our heating and air system doesn't have to run as hard or as long as before = $$$ saved. I couldn't be happier that I selected Rock & Tait. Their ability to do it all made the entire process easy.

Rick Podolak

Our experience with Rock and Tait was positive all the way around. They arranged for an energy audit and followed up with recommendations. They communicated the plan and kept us up-to-date with progress. Everyone on the crew was professional and friendly. We had our 1960s house reroofed, some windows and a storm door replaced, the attic insulated, ventilation added, and exhaust fans installed. I would work with them again!

Joyce Olson

I have used Rock & Tait for four home renovation projects. They are amazingly professional and organized. Their representative comes prepared with the proper paperwork spelling out in detail all the work to be completed. They assist with filing insurance claims, have professional workmen, and leave a clean work area. The products they sell are top-notch. I have had other companies bid out projects, but no one compares to the service, quality, and organization of Rock & Tait.

Margaret Quaid

I started out with Steve, he was the only contractor to repair the bedroom ceiling without ripping out all of the dry wall, that really was a game changer for me.  Steve also gave up time to work with the insurance company which ensured coverage minus the deductible.   When the job was started, the crews and crew leaders were exceptional and very respectful.  All of them understood their jobs and got to work.  I will always be grateful for their work ethic. I would never hesitate recommending Rock & Tait. Thank you so much for a job well done!

Paulette Wagner

The Rock & Tait team that came to our house to redo our attic insulation and ventilation did a fantastic job. The team was troopers crawling into some tight spaces to make sure our house would be airtight. We were also very impressed with the quality of work and craftsmanship on our awning that needed to be replaced. We can't recommend them enough!

Justin Kaatz

Rock & Tait insulated and dry-walled my garage. It made a huge difference in the temperature inside the garage. Work was done quickly and clean-up was done promptly. The cost was minimal and saved me many labor hours. I highly recommend Rock & Tait!

Mike Drexler

We have had Rock and Tait do a few updates to our house. Even though it was a new house when we moved in, years later we realised some upgrades were necessary. Kane himself has helped us with suggestions that have really proven the right way with today's technology. And when we recently needed some adjustments to a prior install, again Kane showed up first to assess, and then said he'd get us scheduled. The issue was upgraded, fixed, and resolved. With all the places you can read or hear about on social media, it's nice to know the owners keep it contact with their customers.

Jeff Wirth

I had an energy assessment earlier this spring and after receiving my detailed assessment I reached out to Rock & Tait. Our project was more than just insulating due to some complex design flaws within our home. The service was excellent and their communication throughout the project exceeded expectations. They were meticulous in the details and it showed in our follow-up energy assessment. Well worth the investment!

Jeffrey Henon

Our experience with Rock & Tait was outstanding. They laid out every detail for the job, then worked to give us the best service and product within our budget. There was no pressure at all. Both of the crews we had (insulation and exterior work) were outstanding! When they were done, it was as if they were never here - minus the incredible work they did! I would highly recommend Rock & Tait for any of your jobs!  

Chad Semling

My house was built in the 1930s and likely hadn't been meaningfully insulated since. This year, I decided to bite the bullet and get it done (plus attic venting, bathroom fan, and basement crawl space insulation). It's only been finished for a few weeks, but I can definitely feel the difference already! With gas bills skyrocketing this winter, I'm very much looking forward to seeing what a difference this will make. Rock & Tait did a great job, and I'm so thrilled to have this finished!

Laura Buchholz

The crew came and asked for direction to ensure they were in the right space, let me know how the progress was going and helped clean up some brick dust mess that was unexpected. They were kind and respectful and thanked me when they left. We had four inches of spray foam insulation out on our ceiling of our business, which was a large job. Our gutter work looks nice too.  

Rebecca Gudis

Great job on a very large re-roof that was done perfectly.  Done in March-April 2018 during the time of the great snow falls.  Everything was done perfectly by Trevor and his team.  We were kept appraised with comments and pictures as we were not home when they did the work.  Included a new roof, all new gutters and guards, re-insulation of our great room and installation of a solar tube in one bathroom.  Could not be happier knowing they use their own crews and stand behind the work they do.  GREAT JOB!

Thomas Kell

★★★★★
183 reviews

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28 reviews

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20 reviews

Guild Quality Logo

★★★★★
129 reviews

Blown-In Insulation FAQ

Why choose Rock & Tait for blown-in insulation?

At Rock & Tait, we help homeowners throughout Eau Claire, Chippewa Falls, and Menomonie improve home comfort with professionally installed blown-in cellulose insulation. We begin by evaluating your home's energy performance and attic insulation before recommending the right solution. Whether you're upgrading an older home or improving the efficiency of a newer one, our experienced team focuses on quality workmanship, energy savings, and lasting results that help keep your home comfortable throughout every Wisconsin season.

Why is professional blown-in insulation installation important?

Professional installation ensures the insulation is installed at the proper depth and coverage, without blocking attic ventilation or leaving gaps. An experienced installer can also identify air leaks, ventilation issues, and other factors that affect your home's overall energy efficiency.

How much does blown-in insulation cost?

The cost depends on your attic size, current insulation levels, accessibility, and the amount of insulation needed. After evaluating your home, we'll provide a detailed estimate and recommend the improvements that will deliver the greatest benefit for your comfort and energy savings.

Is blown-in insulation a good choice for Wisconsin homes?

Yes. Blown-in cellulose insulation performs well in Wisconsin's cold winters and warm summers by helping reduce heat loss, minimizing air movement through the attic, and improving your home's overall energy efficiency. It's especially effective when combined with proper attic ventilation and air sealing.

Where is blown-in insulation typically installed?

Blown-in insulation is most commonly installed in attics, where heat loss and heat gain often occur. It can also be used in enclosed wall cavities and other areas where adding insulation is difficult with traditional batts.

Why does Rock & Tait recommend cellulose instead of fiberglass?

Rock & Tait recommends premium cellulose insulation because it has a higher density than traditional blown fiberglass, allowing it to better resist air movement and improve thermal performance. Cellulose is also made from recycled paper treated with fire retardants, making it environmentally friendly while helping resist fire, pests, moisture, and mold. 

What are the benefits of blown-in cellulose insulation?

Blown-in cellulose insulation offers several advantages, including:

  • Improved energy efficiency
  • Lower heating and cooling costs
  • Excellent coverage around pipes, wiring, and irregular spaces
  • Better resistance to air movement than many traditional fiberglass products
  • Made from recycled materials
  • Helps reduce outside noise
  • Moisture-resistant and treated to resist pests and fire

These benefits make cellulose an excellent choice for upgrading attic insulation in both older and newer homes.

How much can blown-in insulation lower my energy bills?

Every home is different, but adding adequate attic insulation can significantly reduce heating and cooling costs by slowing heat transfer and reducing energy loss. Homes with older or insufficient insulation often experience the greatest improvement after upgrading their attic insulation.

How do I know if my attic needs more insulation?

Signs your attic may need additional insulation include:

  • High heating or cooling bills
  • Uneven temperatures between rooms
  • Cold drafts during winter
  • Ice dams forming along the roof
  • Hot upstairs rooms during summer
  • Existing insulation that appears thin, compressed, or uneven

A professional insulation evaluation can determine whether your attic meets current recommended insulation levels.

Should I add insulation without sealing air leaks first?

For the best results, no. Air sealing and insulation work together to improve your home's efficiency. Sealing gaps around plumbing, wiring, light fixtures, and other openings before adding insulation helps prevent conditioned air from escaping and allows the insulation to perform more effectively. Rock & Tait evaluates your home's overall energy performance before recommending improvements.

How long does blown-in insulation last?

Blown-in cellulose insulation is designed to provide long-lasting performance. When properly installed and kept dry, it can continue insulating your home for decades. Periodic attic inspections can help ensure the insulation remains evenly distributed and performs as intended.

Is blown-in insulation environmentally friendly?

Yes. Cellulose insulation is one of the most environmentally friendly insulation products available because it's manufactured from up to 85% recycled newspaper and treated with safe fire-retardant materials. It helps reduce landfill waste while improving your home's energy efficiency.

Can blown-in insulation help prevent ice dams?

Yes. While ice dams can have multiple causes, improving attic insulation helps reduce heat escaping into the attic, which can minimize snow melting on the roof. When combined with proper attic ventilation and air sealing, blown-in insulation can help reduce the conditions that contribute to ice dam formation.

What is blown-in insulation?

Blown-in insulation is a loose-fill insulation that is installed using specialized equipment to create an even layer of insulation in attics and other hard-to-reach areas. Rock & Tait installs premium cellulose blown-in insulation, which helps improve your home's energy efficiency, comfort, and overall performance.

Increase your comfort.
Decrease your energy bill.

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